~ 激发型创意广告/Excite Type Creative Advertising ~
当商家发展广告时,都希望广告商帮产品找出大创意,想出与众不同的点子,很可惜许多大点子叫好不叫座,美国零售商华纳梅克 (John Wanamaker) 说:我知道我的广告费有一半浪费掉了,问题是,我不知道是哪一半?
创意效果不如预期,主要原因在于诉求方式,大部分创意人为了表现大点子,都采用 “演出型” 创意,创造并演出各种特殊的意象,故事及剧情,以秀出产品能带给消费者的好处。
演出型创意常令人惊叹,不幸的是,消费者常常只记得创意,却忘记品牌及利益点,这种高创意,低促购力的广告,除了浪费广告资源,还让销售变慢,利润变低,影响商家发展。
创意要造成促购力,就要将 “演出型创意” 改为 “激发型创意” ,激发型创意是根据大脑运作模式,发展出来的新创意法,其实每个人的思维、情感、行为及习惯,都是由一个或一组相对应的神经网储存在大脑,所以要让消费者采取购买行动的关键,就是创意讯息要准确激发相关的神经网,让它们产生反应并进行活化、连结、大脑的反应越快速及激烈,消费者也将产生迫不及待购买的欲望。
激发型创意就是本站所要提供给商家们的广告原则性质,它除了包含商家们本身的优惠内容之外,本站还提供一系列的 “激发型优惠方案” 来配合商家们一起提供各种优惠或奖赏给消费者们。
When the businesses development advertising, advertisers help identify big ideas, come up with different ideas, it is a pity that many big ideas were praised, the American retailers (John Wanamaker) said: I know I half wasted advertising costs, the problem is, I do not know which half ?
Creative effects than expected, mainly due to appeals, most creative people in order to show the big ideas, "Perform Type" creative, create and perform a variety of a special image, story and plot, to show off the product can bring consumers benefits.
Perform type creative often stunning, unfortunately, consumers often remember only creative, but forget the brand and the interests point, this high creativity, low advertising promoting the share force, in addition to wasting advertising resources, but also the sales slow down, profits becomes low, the development of affect the business.
Creative to promote the purchase force caused, would "Perform Creativity" to "Excite Creativity", inspire the type of creative new ideas are developed according to the mode of operation of the brain, In fact, everyone's thinking, emotions, behavior and habits stored in the brain, by one or a set of corresponding neural network, allowing consumers to buy action key creative messages to accurately stimulate the nerve network, so that they produce a reaction and activation link brain the reaction is more rapid and intense, consumers will also have the desire can not wait to buy.
Excite creativity is the site to the be provided to businesses advertising principles nature , which in addition to the to contain businesses promotions content, the site also offers a series of excitation type to tie in with businesses with a variety of promotions or rewards to consumers.
创意效果不如预期,主要原因在于诉求方式,大部分创意人为了表现大点子,都采用 “演出型” 创意,创造并演出各种特殊的意象,故事及剧情,以秀出产品能带给消费者的好处。
演出型创意常令人惊叹,不幸的是,消费者常常只记得创意,却忘记品牌及利益点,这种高创意,低促购力的广告,除了浪费广告资源,还让销售变慢,利润变低,影响商家发展。
创意要造成促购力,就要将 “演出型创意” 改为 “激发型创意” ,激发型创意是根据大脑运作模式,发展出来的新创意法,其实每个人的思维、情感、行为及习惯,都是由一个或一组相对应的神经网储存在大脑,所以要让消费者采取购买行动的关键,就是创意讯息要准确激发相关的神经网,让它们产生反应并进行活化、连结、大脑的反应越快速及激烈,消费者也将产生迫不及待购买的欲望。
激发型创意就是本站所要提供给商家们的广告原则性质,它除了包含商家们本身的优惠内容之外,本站还提供一系列的 “激发型优惠方案” 来配合商家们一起提供各种优惠或奖赏给消费者们。
When the businesses development advertising, advertisers help identify big ideas, come up with different ideas, it is a pity that many big ideas were praised, the American retailers (John Wanamaker) said: I know I half wasted advertising costs, the problem is, I do not know which half ?
Creative effects than expected, mainly due to appeals, most creative people in order to show the big ideas, "Perform Type" creative, create and perform a variety of a special image, story and plot, to show off the product can bring consumers benefits.
Perform type creative often stunning, unfortunately, consumers often remember only creative, but forget the brand and the interests point, this high creativity, low advertising promoting the share force, in addition to wasting advertising resources, but also the sales slow down, profits becomes low, the development of affect the business.
Creative to promote the purchase force caused, would "Perform Creativity" to "Excite Creativity", inspire the type of creative new ideas are developed according to the mode of operation of the brain, In fact, everyone's thinking, emotions, behavior and habits stored in the brain, by one or a set of corresponding neural network, allowing consumers to buy action key creative messages to accurately stimulate the nerve network, so that they produce a reaction and activation link brain the reaction is more rapid and intense, consumers will also have the desire can not wait to buy.
Excite creativity is the site to the be provided to businesses advertising principles nature , which in addition to the to contain businesses promotions content, the site also offers a series of excitation type to tie in with businesses with a variety of promotions or rewards to consumers.
* 激发型创意广告包括/Excite The Type Of Creative Advertising Include..........
商家们!只要您愿意提供优惠给消费者们,您就可以点击任何一个广告栏位来刊登您的优惠广告或本站所提供的优惠内容资讯。
我们的广告将会采取《自备广告内容》以及《电子付费》的方式刊登,在广告原稿还未完成或您还没有确定刊登前,您是无需先付广告费。除此之外,您还可以选择各种刊登广告的方式,但是您必须向我们免费注册一则专属您的 “广告确认码” ,领取后才能刊登任何的广告。谢谢! Businesses! As long as you are willing to offer concessions to consumers, you can click on any of the advertising field to publish the information of the concessions offered by your promotions advertising or website preferential content. Our advertising will own provided advertising content and the electronic payment way to publish advertising, originals has not been completed or not yet determined, you do not need to pay advertising fee. In addition, you can also choose a variety of published advertising, but you must register one free dedicated of your "Advertising Confirmation Code", receive after you will can publish any advertising. Thank you! |
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